Understand the intent.
Research service needs, useful keyword themes and searches that do not fit your offer.
MEET INTENT WITH A RELEVANT OFFER
Match the moment.
Make the next step count.
Reach people searching for what you do. MDS connects Google Ads strategy, relevant messages and landing experiences with the enquiry process behind them.
Plan My Search CampaignSearch and ad examples are illustrative. They do not represent live placements, rankings or campaign results.
RELEVANCE ACROSS THE WHOLE JOURNEY
The search. The promise.
The page that follows.
A useful campaign keeps the same customer need in view from query to enquiry.
Write a relevant promise.
Organise focused campaigns and ad groups. Shape clear ad copy around the offer and the intended audience.
Keep that promise on the page.
Align the landing content, mobile experience, form and WhatsApp action with what the visitor expected.
AFTER THE CLICK
Relevant landing experience
Form / WhatsApp enquiry
Source + CRM record
A person takes the next step
THE ENQUIRY IS PART OF THE CAMPAIGN
Plan what happens
after the click.
Connect the campaign to a useful enquiry destination. Agree how leads are captured, where context is stored and who follows up.
- Landing-page and enquiry-path review
- Conversion and source tracking plan
- WhatsApp / CRM connections where scoped
OPTIMISE WITH A CLEAR QUESTION
What should
we improve next?
Review the evidence across the journey. A click is useful only in the context of your goals, offer and enquiry quality.
Search terms & relevance
Review the queries attracting attention and refine keywords, exclusions and campaign structure.
Message & landing experience
Compare the promise in the ad with the page and the questions your team receives. Plan useful tests.
Spend & enquiry signals
Review budget use, tracking quality and enquiries together. Agree changes without fabricated ROI or fixed lead promises.
Before we begin
Before the
campaign goes live.
A clear scope starts with the right questions.
Talk to MDSIs ad spend included in the service fee?
Media spend, management fees and any creative, landing-page or integration work are agreed separately in your proposal.
Can you guarantee a lead volume or cost per click?
No. Competition, demand, offer, budget and the landing experience influence performance. We agree meaningful measures and review evidence over time.
What access and assets do you need?
We review account access, billing ownership, website or landing-page access, offer details and tracking requirements. Launch depends on the agreed setup and platform review.
TURN SEARCH INTENT INTO A USEFUL CONVERSATION
Be relevant at the moment
someone is looking.
Plan the search, the message and the next step together.